Did you know that a staggering 97% of people read online reviews before deciding to buy a car?

That’s almost everyone! Online reviews play a crucial role in influencing potential buyers and can significantly impact your dealership’s reputation and sales.

Here’s how you can enhance your dealership’s reviews and leverage them for greater success.

1. Ask for Reviews from Happy Customers

One of the most effective ways to gather positive reviews is to proactively ask your satisfied customers to leave feedback.

After a customer purchases a car or gets their vehicle serviced, reach out to them and request a review.

How can you do this?

Set up an automated system to send a text or email requesting a review. This method ensures you regularly receive fresh reviews without extra effort on your part.

According to Exploding Topics, 70% of people will leave a review if they are asked.

By encouraging your customers to share their experiences, you can build a robust collection of positive feedback.

2. Highlight Reviews on Your Website

Displaying positive reviews on your dealership’s website can significantly boost your credibility and attract more customers.

How can you achieve this?

Implement a review widget on your homepage to showcase the best reviews.

This approach allows new visitors to quickly see what others are saying about your dealership, fostering trust and confidence.

Reviews featured on inventory or testimonial pages can increase conversion rates by up to 3.5 times and boost revenue per visitor by up to 4.5 times, as reported by Ecommerce Platforms.

3. Respond to Reviews Promptly

Responding to reviews, both positive and negative, is crucial for maintaining a positive reputation. It shows that you value customer feedback and are committed to addressing any issues.

Why is this important?

If you respond to at least 25% of your reviews, your dealership could see a 35% increase in revenue, according to Zippia.

Thanking customers for positive reviews demonstrates your appreciation, while addressing negative reviews shows your commitment to resolving problems and improving customer satisfaction.

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